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008			190926s2019 gw | o |||| 0|eng d
020			_a9783030221454
024	7		_a10.1007/978-3-030-22145-4 _2doi
040			_aES-MaUEC _bspa _cES-MaUEC _dES-MaUEC
050		4	_aJA74.5 _b2019 EB
100	1		_aMadsen, Jens Koed _eautor _4aut _4http://id.loc.gov/vocabulary/relators/aut _9674236
245	1	4	_aThe Psychology of Micro-Targeted Election Campaigns / _cJens Koed Madsen.
250			_aFirst edition 2019
264		1	_aCham _bSpringer International Publishing : _bImprint: Palgrave Macmillan _c2019
300			_a recurso en línea (XIX, 395 páginas) _b30 ilustraciones
336			_2rdacontent _aTexto _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
347			_atext file _bPDF
505	0		_aIntroduction -- 1. Approaching Persuasion -- 2. Subjective rationality -- 3. Source credibility -- 4. From belief to behaviour -- 5. Voter relevance and campaign phases -- 6. Psychometrics, model generation, and data -- 7. Micro-target campaign management -- 8. Negative campaigning and attack ads -- 9. Modelling complex systems -- 10. From analytic to dynamic micro-target models -- 11. State of play.
520	3		_aThis book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications. Jens Koed Madsen is a senior research assistant at the University of Oxford, UK and a fellow of the Oxford Martin School, The Institute of New Economic Thinking, and St. Catherine's College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.
988			_aSpringer_Psychology_2019
650		7	_aCampañas electorales _2embne _9405098
650		7	_aPsicología política _2embne _9146981
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783030221447
776	0	8	_iPrinted edition: _z9783030221461
776	0	8	_iPrinted edition: _z9783030221478
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-22145-4 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b06/2020 _dz _eo _zSI