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020 _a9783030196622
024 7 _a10.1007/978-3-030-19662-2
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
_dES-MaUEC
050 4 _aHD70.A78
_b2019 EB
245 0 0 _aManagement Practices in Asia :
_bCase Studies on Market Entry, CSR, and Coaching /
_cedited by Christiane Prange, Ralph Kattenbach.
250 _aFirst edition 2019
264 1 _aCham
_bSpringer International Publishing :
_bImprint: Springer
_c2019
300 _a recurso en línea (VI, 276 páginas)
_b25 ilustraciones
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
347 _atext file
_bPDF
505 0 _aIntroduction -- Aspiring Global Giants -- Ethnocentrism Revisited -- Corporate Social Responsibility on the Move -- Coaching in Asia -- Conclusion. .
520 _aAsia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries - between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company's development has grown tremendously, calling for new solutions.
988 _aSpringer_Psychology_2019
650 7 _aDirección de empresas
_zAsia
_2embne
_9169055
650 7 _aMultinacionales
_xGestión
_2embne
_9138952
650 7 _aTutoría (Empresas)
_zAsia
_2embne
_9160328
700 1 _aPrange, Christiane
_eeditor
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aKattenbach, Ralph
_eeditor
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783030196615
776 0 8 _iPrinted edition:
_z9783030196639
776 0 8 _iPrinted edition:
_z9783030196646
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-030-19662-2
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
998 _b06/2020
_dz
_eo
_zSI