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_aPublicidad y comunicación integral de marca _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; [traducción, Manuel Ortiz Staines] |
| 250 | _a3a ed. | ||
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_aMadrid [etc.] _bInternational Thomson Editores _ccop. 2004 |
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_aXXXVII, 757 páginas _bilustraciones _c27 cm |
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