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020 _a9789811515644
024 7 _a10.1007/978-981-15-1564-4
_2doi
040 _aES-MaUEC
_bspa
_cES-MaUEC
_dES-MaUEC
050 4 _aHF5415
_b2020 EB
245 0 0 _aMarketing and Smart Technologies
_bProceedings of ICMarkTech 2019
_cedited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović.
250 _a1st ed. 2020.
264 1 _aSingapore
_bSpringer Singapore :
_bImprint: Springer
_c2020.
300 _a1 recurso en línea (XXVI, 458 páginas)
_b 91 ilustraciones, 63 ilustraciones a color.
336 _2rdacontent
_aTexto
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
347 _atext file
_bPDF
490 0 _aSmart Innovation Systems and Technologies
_x2190-3018
_v167
490 0 _aIntelligent Technologies and Robotics (Springer-42732)
505 0 _aThe Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
520 3 _aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. .
988 _aPrimersemestre_2020_Robotics
650 7 _2embne
_aMarketing
_vCongresos y asambleas
_9138228
650 7 _2embne
_aInteligencia artificial
_vCongresos y asambleas
_9413115
700 1 _aRocha, Álvaro.
_eeditor
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_997958
700 1 _aReis, José Luís.
_eeditor
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aPeter, Marc K.
_eeditor
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
700 1 _aBogdanović, Zorica.
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773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-981-15-1564-4
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
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998 _b03/2020
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