000			01784cam a2200337 i 4500
999			_c113224 _d113224
001			113224
003			ES-MaUEC
005			20230102113600.0
007			ta
008			120720s2013 njua b 001 0 eng
010			_a 2012026725
020			_a9781118232651 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _dDLC
050	0	4	_aHM742 _b.Q83 2013
082	0	0	_a658.8/72
100	1		_aQualman, Erik, _d1972- _9669898
245	1	0	_aSocialnomics : _bhow social media transforms the way we live and do business _cErik Qualman
250			_aSegunda edición
264		1	_aHoboken, New Jersey _bJohn Wiley & Sons Inc. _c[2013]
300			_axviii, 316 páginas _bilustraciones _c24 cm
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
500			_aDonación
504			_aReferencias bibliográficas : páginas 299-310. Índice
505	0		_aForeword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
988			_aDONA19
650		7	_aRedes sociales en Internet _2embne _9431622
942			_2lcc _cM15
998			_b07/2019 _da _eu _zSI