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020 _a0131896555
035 _aSirsi) i9780131896550
050 4 _aHF5823
_b.F45 1994
082 0 0 _a659.1
_c20
100 1 _aFelton, George,
_d1947-
_0Local
_953848
245 1 0 _aAdvertising :
_bconcept and copy
_cGeorge Felton
260 _aEnglewood Cliffs, N.J.
_aLondon
_bPrentice Hall
_cc1994
300 _a356 páginas
_c26 cm
336 _aTexto (visual)
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
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504 _aIncludes index
650 7 _aPublicidad
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