000			02316cam a2200445 i 4500
999			_c108217 _d108217
001			108217
003			ES-MaUEC
005			20230102113338.0
007			ta
008			110729s2012 nyua b 001 0 eng
010			_a 2011032257
020			_a9780415891806 (hardback : alk. paper)
020			_a0415891809 (hardback : alk. paper)
020			_a9780415888035 (pbk. : alk. paper)
020			_a0415888034 (pbk. : alk. paper)
020			_a9780203148976 (ebook)
020			_a0203148975 (ebook)
035			_a(OCoLC)ocn671701853
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dYBM _dDLC _dES-MaUEC _bspa
042			_apcc
050	0	0	_aP96.A86 _bW48 2012
100	1		_aWhitaker, Wayne R., _d1940- _9668089
245	1	0	_aMediawriting : _bprint, broadcast, and public relations _cW. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith
250			_a4th edition
264		1	_aNew York _bRoutledge _c2012
300			_axix, 380 páginas _bilustraciones _c25 cm
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
504			_aIncluye referencias bibliográficas e índices
505	0		_aPreface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
650		7	_aMedios de comunicación social _2embne _9405024
650		7	_aPeriodismo audiovisual _2embne _9156094
700	1		_aRamsey, Janet E. _9668090
700	1		_aSmith, Ronald D. _d1948- _9668091
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc
998			_b03/2019 _da _ek _zSI