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| 008 | 960208s1994 en abc W 00000 eng b | ||
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| 020 | _a0130980056 | ||
| 035 | _aSirsi) i9780130980052 | ||
| 040 | _aES-MaUEC | ||
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_aHF5415.13 _b.K68 1994 |
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_aKotler, Philip _d1931- _0BNE19922607948 _921466 |
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_aMarketing management : _banalysis, planning, implementation and control _cPhilip Kotler |
| 250 | _a8th ed. | ||
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_aLondon _bPrentice Hall International _ccop. 1994 |
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_a801 páginas _bilustraciones _c26 cm |
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_aTexto (visual) _btxt _2rdacontent |
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| 490 | 0 | _aPrentice-Hall series in marketing | |
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_aGestión de marketing _9160839 _0comprobar BNE20022770781 _2embne |
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