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020 _a9783662471227
024 7 _a10.1007/978-3-662-47122-7
_2doi
040 _bspa
_dES-MaUEC
050 4 _aHD30.23
_b2015 EB
100 1 _aMengov, George.
_eautor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_1http://viaf.org/viaf/285301054/
245 1 0 _aDecision Science: A Human-Oriented Perspective
_cby George Mengov.
264 1 _aBerlin, Heidelberg
_bSpringer International Publishing
_c2015
300 _a1 recurso en línea (XVIII, 160 páginas 33 ilustraciones)
336 _2rdacontent
_aTexto (visual)
_btxt
337 _2rdamedia
_aelectrónico
_bc
338 _2rdacarrier
_arecurso electrónico
_bcr
490 0 _aIntelligent Systems Reference Library,
_x1868-4394 ;
_v89
490 0 _aEngineering (Springer-11647)
505 0 _aPART I: Subjective Utility -- PART II: Psychological Insights -- PART III: Intuition and Decisions.
520 3 _aThis book offers a new perspective on human decision-making by comparing the established methods in decision science with innovative modelling at the level of neurons and neural interactions. The book presents a new generation of computer models, which can predict with astonishing accuracy individual economic choices when people make them by quick intuition rather than by effort. A vision for a new kind of social science is outlined, whereby neural models of emotion and cognition capture the dynamics of socioeconomic systems and virtual social networks. The exposition is approachable by experts as well as by advanced students. The author is an Associate Professor of Decision Science with a doctorate in Computational Neuroscience, and a former software consultant to banks in the City of London.  .
988 _aEBSPRINGER_2018
650 7 _aToma de decisiones
_2embne
_9141176
776 0 8 _iEdición impresa:
_z9783662471234
776 0 8 _iEdición impresa:
_z9783662471210
776 0 8 _iEdición impresa:
_z9783662509524
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-662-47122-7
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942 _2lcc
_cLE
998 _b04/2019
_dz
_eIG
_zSI