000			02863nam a22003855i 4500
999			_c103823 _d103823 _x1
001			103823
003			DE-He213
005			20230102113147.0
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007			cr nn 008mamaa
008			141125s2015 xxk| s |||| 0|eng d
020			_a9781447166276
024	7		_a10.1007/978-1-4471-6627-6 _2doi
040			_bspa _dES-MaUEC
050		4	_aTA174 _b2015 EB
100	1		_aKenyon, George N. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/nb2018018978 _1http://viaf.org/viaf/66464493/
245	1	4	_aThe Perception of Quality _bMapping Product and Service Quality to Consumer Perceptions _cby George N. Kenyon, Kabir C. Sen.
264		1	_aLondon _bSpringer International Publishing _c2015
300			_a1 recurso en línea (IX, 265 páginas 53 ilustraciones)
336			_2rdacontent _aTexto (visual) _btxt
337			_2rdamedia _aelectrónico _bc
338			_2rdacarrier _arecurso electrónico _bcr
490	0		_aEngineering (Springer-11647)
505	0		_aCreating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
520	3		_aExploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.   This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
988			_aEBSPRINGER_2018
650		7	_9142075 _aCalidad
700	1		_aSen, Kabir C. _eautor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/nb2018018982 _1http://viaf.org/viaf/9153833150664331612/
776	0	8	_iEdición impresa: _z9781447166283
776	0	8	_iEdición impresa: _z9781447166269
776	0	8	_iEdición impresa: _z9781447170402
856	4	0	_uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-1-4471-6627-6 _zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
942			_2lcc _cLE
998			_b03/2019 _dz _eIG _zSI