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020 _a9783319631790
024 7 _a10.1007/978-3-319-63179-0
_2doi
050 4 _aQA76.9.S88
_bF645 2018 EB
100 1 _aFoglieni, Francesca
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_1http://viaf.org/viaf/6781153954879105680006/
245 1 0 _aDesigning Better Services
_bA Strategic Approach from Design to Evaluation
_cby Francesca Foglieni, Beatrice Villari, Stefano Maffei.
264 1 _aCham
_bSpringer International Publishing
_c2018
300 _a1 recurso en línea (VIII, 115 páginas 11 ilustraciones)
347 _atext file
_bPDF
490 0 _aPoliMI SpringerBriefs
_x2282-2577
520 3 _aThis book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links with service innovation, as well as its strategic role in service organizations. It then offers step-by-step guidance on tackling a service design project, explaining the main design elements and indications of various useful design tools. It also introduces the topic of evaluation as a support practice in designing or redesigning better services, and providing evidence concerning the value of service design interventions. The third chapter explores how evaluation is currently approached in service design practice through the analysis of a number of case studies. Based on these experiences it extensively discusses evaluation, with a particular focus on service evaluation, and explains its importance in supporting service design and fostering innovation throughout the service design process. Further it describes pragmatic directions for setting up and conducting a service evaluation strategy. The concluding chapter uses an interpretive model to summarize the role evaluation could have in service design practice and focuses on interdisciplinary competences that need to be acquired by service designers in order to address the evolution of the discipline. The novel approach adopted in the book fosters the growing interest in design-driven service innovation and assists in realizing its full potential in both the private and the public sector.
650 7 _aDiseño de sistemas
_2embne
_9158356
700 1 _aVillari, Beatrice
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_1http://viaf.org/viaf/7840153954906905680006/
700 1 _aMaffei, Stefano
_eautor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_0http://id.loc.gov/authorities/names/nr98028856
_1http://viaf.org/viaf/287498939/
776 0 8 _iEdición impresa:
_z9783319631776
776 0 8 _iEdición impresa:
_z9783319631783
856 4 0 _uhttps://go.openathens.net/redirector/universidadeuropea.es?url=https://doi.org/10.1007/978-3-319-63179-0
_zAcceso a este recurso digital (usuarios Universidad Europea de Madrid)
490 0 _aEngineering (Springer-11647)
988 _aEBSPRINGER_2018
998 _b01/2019
_dz
_ea
_feng
_ggw
_h0
999 _c102848
_d102848
_x1