Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Marketing mix / Pablo Sánchez Buján

by Sánchez Buján, Pablo.

Material type: articlePrinted books Publisher: Madrid : Opade Altamarca Cículo de Gestores Deportivos de Madrid, D.L. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV716 .S266 2005 available

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Consumer Behaviour in Sport and Events : Marketing Action / Daniel C. Funk

by Funk, Daniel C.(Daniel Carl), (1964-).

Material type: articlePrinted books Publisher: Amsterdam [etc] : Elsevier/Butterworth-Heinemann, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV716 .F86 2008 available

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Patrocinio, comunicación y deporte / trabajo realizado en colaboración con el Centre d'Estudis Olímpics i de l'Esport

by Centro de Estudios Olímpicos y del Deporte (España), editor | Consejo Superior de Deportes (Madrid), editor.

Material type: articlePrinted books Publisher: Madrid : Ministerio de Educación y Cultura, Consejo Superior de Deportes, D.L. 1996Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV343.5 .P36 1996 available
Depósito C (Villaviciosa de Odón) GV343.5 .P36 1996 available

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The market structure of sports / Gerald W. Scully

by Scully, Gerald W.

Material type: articlePrinted books Publisher: Chicago : University of Chicago Press, 1995Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .S28 1995 available

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Estrategias del marketing deportivo : análisis del consumo deportivo / por Michel Desbordes, Fabien Ohl, Gary Tribou

by Desbordes, Michel, (1969-) | Ohl, Fabien | Tribou, Gary.

Material type: articlePrinted books Publisher: Madrid : Paidotribo, cop. 2001Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .D4718 2001 other

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Sports, jobs, and taxes : the economic impact of sports teams and stadiums / Roger G. Noll and Andrew Zimbalist, editors

by Noll, Roger G, editor literario | Zimbalist, Andrew S, editor literario.

Material type: articlePrinted books Publisher: Washington D.C. : Brookings Institution Press, cop. 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .S66 1997 reference

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Comunicación corporativa en el deporte : cómo organizar y gestionar la imagen de una empresa, institución o evento deportivo / Gerardo Mediavilla

by Mediavilla, Gerardo, (1956-).

Material type: articlePrinted books Publisher: Madrid : Gymnos, D.L. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV713 .M43 2001 available

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El marketing en la gestión deportiva / Xavier Triadó Ivern

by Triadó Ivern, Xavier.

Material type: articlePrinted books Publisher: Barcelona : Gestió i Promoció Editorial, 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV716 .T75 1996 available

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Harnessing the power of marketing & media for gymnastics : fig symposium part 1, Ghent (Bel), november 2, 2001 / Fédération Internationale de Gymnastique

by Fédération Internationale de Gymnastique.

Material type: articlePrinted books Publisher: Switzerland : Fédération Internationale de Gymnastique, 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV470 .M37 F43 2001 available

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El patrocinio y mecenazgo deportivo español : guía jurídica de incentivos y limitaciones / director y coautor, Nicolás F. de la Plata Caballero

by Plata Caballero, Nicolás F. de la, director de la publicación.

Material type: articlePrinted books Publisher: Madrid : Gymnos, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) KKT3035.7 .P38 2004 available

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The economics of sport : an international perspective / Robert Sandy, Peter J. Sloane, Mark S. Rosentraudb

by Sandy, Robert | Sloane, Peter J | Rosentraub, Mark S.

Material type: articlePrinted books Publisher: New York : Palgrave Macmillan, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV716 .S26 2004 available

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Estrategias de comunicación publicitaria : el uso del deporte en la publicidad televisiva en España / Agnès Riera Ferran

by Riera Ferrán, Agnès.

Material type: articlePrinted books Publisher: Murcia : Universidad Católica San Antonio, 2005Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF6146 .T42 R54 2005 available

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Técnicas de marketing deportivo / Pablo Sánchez Buján

by Sánchez Buján, Pablo.

Material type: articlePrinted books Publisher: Madrid : Gymnos, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV716 .S268 2004 available

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Dirección y marketing de servicios deportivos / por Carlos Campos López

by Campos López, Carlos.

Material type: articlePrinted books Publisher: Barcelona : GPE, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV716 .C363 2004 available

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Fundamentals of sport marketing / Brenda G. Pitts, David K. Stotlar

by Pitts, Brenda G | Stotlar, David Kent, (1952-).

Material type: articlePrinted books Publisher: Morgantown : Fitness Information Technology, cop. 1996Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .P58 1996 available

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Developing successful sport marketing plans / David K. Stotlar

by Stotlar, David Kent, (1952-).

Material type: articlePrinted books Publisher: Morgantown, WV : Fitness Information Technology, cop. 2001Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .S762 2001 available

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Developing successful sport sponsorship plans / David K. Stotlar

by Stotlar, David Kent, (1952-).

Material type: articlePrinted books Publisher: Morgantown, WV : Fitness Information Technology, cop. 2001Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .S76 2001 available

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Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton

by Mullin, Bernard J | Hardy, Stephen | Sutton, William A.

Edition: 3rd ed.Material type: articlePrinted books Publisher: Champaign, IL : Human Kinetics, cop. 2007Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .M85 2007 available

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Marketing deportivo / por Bernard J. Mullin, Stephen Hardy, William A. Sutton ; revisado y adaptado por Andreu Camps Povill

by Mullin, Bernard J | Hardy, Stephen | Sutton, William A | Camps Povill, Andreu.

Edition: 2a. ed. 1a. reimp.Material type: articlePrinted books Publisher: Barcelona : Paidotribo, 2007Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .M8518 2007 available

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Patrocinio deportivo : del patrocinio de los Juegos Olímpicos al deporte local / Marc Carroggio

by Carroggio, Marc.

Material type: articlePrinted books Publisher: Barcelona : Ariel, 1996Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .C37 1996 available

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No cover image available
Regulations governing advertising and promotional displays at competitions held under IAAF rules : in force as from 1st January 2010 =Réglementation Régissant la Publicité et l'Affichage Commercial aux Compétitions Organisées Selon les Règlements de lÍAAF ; en vigueur à compter du 1er janvier 2010 / International Association of Athletics Federations

by International Association of Athletics Federations.

Material type: articlePrinted books Publisher: Monaco : International Association of Athletics Federations, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) GV1060.675 .O74 I5812 2010 available

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Patrocinio, comunicación y deporte / trabajo realizado en colaboración con el Centre d'Estudis Olímpics i de l'Esport

by Centro de Estudios Olímpicos y del Deporte (España), editor | Consejo Superior de Deportes (Madrid), editor.

Material type: articlePrinted books Publisher: Madrid : Ministerio de Educación y Cultura, Consejo Superior de Deportes, D.L. 2004Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV343.5 .P36 2004 available

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Sponsoring sportif / Gary Tribou ; préface de Tony Estanguet

by Tribou, Gary | Estanguet, Tony.

Edition: 4e ed.Material type: articlePrinted books Publisher: Paris : Economica, D.L. 2011Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .T76 2011 available

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Sport brands / Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

by Bouchet, Patrick | Hillairet, Dieter | Bodet, Guillaume.

Material type: articlePrinted books Publisher: Milton Park, Abingdon, Oxon New York : Routledge, 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) GV716 .B68 2013 available

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Sports sponsorship and marketing communications : a european perspective / Wim Lagae

by Lagae, Wim.

Material type: articlePrinted books Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2005Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .L3413 2005 available

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