Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Mercadotecnia para hosteleria y turismo / Philip Kotler, John Bowen, James Makens

by Kotler, Philip, (1931-) | Bowen, John, (1948-) | Makens, James.

Material type: articlePrinted books Publisher: México [etc.] : Prentice-Hall Hispanoamericana, cop. 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 K68 1997 available

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Marketing para turismo / Philip Kotler, John Bowen, James Makens ; coautores, Ramón Rufín Moreno, María Dolores Reina Paz ; traducción, Cristina Belló, Elena Blázquez, Raquel Nieto

by Kotler, Philip, (1931-) | Bowen, John, (1948-) | Makens, James C.

Material type: articlePrinted books Publisher: Madrid : Pearson, cop. 2004Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) G155 .A1 K6818 2004 reference
Colección General (Campus Villaviciosa) G155 .A1 K6818 2004 available

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