Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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La auditoría del marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; [traducción, Claudio L. Soriano Soriano]

by McDonald, Malcolm H. B | Leppard, John.

Material type: articlePrinted books Publisher: Madrid : Díaz de Santos, D.L. 1994Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.16 .M33 1994 available

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Cómo vender servicios / Malcolm H.B. MacDonald ; con la colaboración de John Leppard

by Leppard | Mac Donald, Malcolm H.B.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1993Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5438.25 .L47 1993 available

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