Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Recepción y atención al cliente / Socorro López García

by López García, Socorro.

Material type: articlePrinted books Publisher: Madrid : Paraninfo, D.L. 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 L67 2000 available

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Aprender las claves del CRM / Naomi Langford-Wood, Brian Salter ; [traducción: Enric Barba]

by Langford-Wood, Naomi | Salter, Brian | Barba, Enric.

Material type: articlePrinted books Publisher: [Barcelona] : PMI, D.L. 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.5 .L3618 2008 available

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Manual de marketing general y de servicios turísticos / Aurelio López

by López, AurelioLópez González.

Material type: articlePrinted books Publisher: Madrid : Síntesis, 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) G156.5 .M3 L67 1992 available

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Manual de recepción y atención al cliente / José Antonio Dorado, Javier Cerra

by Dorado, José Antonio | Cerrato, Javier.

Edition: 2a. reimpMaterial type: articlePrinted books Publisher: Madrid : Síntesis, 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) TX911.3 .M3 D67 1998 available

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Márketing práctico del turismo : en hostelería, restauración, turismo comercial e institucional / Alain Parenteau

by Parenteau, Alain.

Material type: articlePrinted books Publisher: Madrid : Síntesis, D.L. 1995Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) G156.5 .M3 P3718 1995 available

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Promoción de destinos turísticos en el ciberespacio : retos del marketing electrónico / [Organización Mundial del Turismo]

by Organización Mundial del Turismo.

Material type: articlePrinted books Publisher: Madrid : OMT, 1999Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) G156.5 .M3 O74 1999 available

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Mercadotecnia de servicios / Christopher H. Lovelock ; traducción, Guadalupe Meza Staines ; revisión técnica, Isaac Dorfsman F.

by Lovelock, Christopher H | Meza Staines, Guadalupe, traductor | Dorfsman Figueroa, Isaac, editor literario.

Edition: 3a. edMaterial type: articlePrinted books Publisher: México [etc.] : Prentice-Hall Hispanoamericana, cop. 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.5 .L6818 1997 available

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Marketing hospitality / Tom Powers

by Powers, Thomas F.

Edition: 2nd edMaterial type: articlePrinted books Publisher: New York [etc.] : John Wiley & Sons, cop. 1997Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 P69 1997 available

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Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traducción, María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld, Susana Pontón Becerril ; revisión técnica, Celina Madero Irizar

by Zeithaml, Valarie A | Bitner, Mary Jo | Pérez de Lara Choy, María Isabel | Lozano Hirschfeld, Andrés, traductor | Pontón Becerril, Susana, traductor | Madero Irizar, Celina, editor literario.

Edition: 2a ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.5 .Z4518 2002 available

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Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Cobra ; traducción Germán Alberto Villamizar ; revisión técnica Alberto Narváez Rozo

by Cobra, Marcos, (1940-) | Villamizar, Germán Alberto, traductor | Narváez Rozo, Alberto, editor literario.

Edition: 2ª ed.Material type: articlePrinted books Publisher: Santa Fe de Bogotá [etc.] : McGraw-Hill, cop. 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.5 .C6318 2000 available

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Marketing para empresas de servicios : curso multimedia

Material type: articlePrinted books Publisher: Madrid : Albay, 2000Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5415.5 .M38 2000 available
Área Técnica (Campus Villaviciosa) HF5415.5 .M38 2000 available

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Hospitality and travel marketing / Alastair M. Morrison

by Morrison, Alastair M.

Edition: 3rd ed.Material type: articlePrinted books Publisher: Albany : Delmar Thomson Learning, cop. 2002Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 M67 2002 available

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Hospitality marketing / Kaser and Freeman

by Kaser, Ken | Freeman, Jackie Todd.

Material type: articlePrinted books Publisher: Texas : Thomson Learning, 2002Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TX911.3 .M3 K37 2002 available

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International Review on Public and Nonprofit Marketing

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Berlín : Springer Berlin Heidelberg, 2004-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

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Journal of Service Research

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1998-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.5 ES reference

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