Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Marketing Hero : las herramientas comerciales de los videojuegos / coordinadores Juan Carrillo Marqueta, Ana Sebastián Morillas

by Carrillo Maqueta, Juan, director de la publicación | Sebastián Morillas, Ana, director de la publicación.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .M373 2010 available

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Marketing y videojuegos : product placement, in-game advertisigin y advergaming / José Martí Parreño

by Martí Parreño, JoséMartí Parreño.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1264 .M37 2010 available

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Journal of research in interactive marketing.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 2010-Other title: JRIM.
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
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Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.1264 ES reference

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