Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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El libro rojo de las marcas : (cómo construir marcas de éxito) / Luis Bassat

by Bassat, Luis, (1941-).

Edition: 2a ed.Material type: articlePrinted books Publisher: Madrid : Espasa Calpe, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 B37 1999 available

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El marketing de la marca : una aproximación semiótica / Andrea Semprini

by Semprini, Andrea.

Material type: articlePrinted books Publisher: Barcelona : Paidós Ibérica, 1995Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .S4618 1995 available

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Todos los consumidores no son iguales : la estrategia del márketing diferencial para conseguir la fidelidad de los consumidores a las marcas / Garth Hallberg

by Hallberg, Garth.

Material type: articlePrinted books Publisher: Madrid : Deusto, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.126 .H3518 2004 available

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El meollo del branding / Tom Peters ; [traducción, José María Parra]

by Peters, Thomas J.

Material type: articlePrinted books Publisher: Madrid : Nowtilus, 2002Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415 .P48 2002 available

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