Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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One to one, B2B : customer development strategies for the business to business world / Don Peppers and Martha Rogers

by Peppers, Don | Rogers, Martha.

Edition: 1st ed.Material type: articlePrinted books Publisher: New York : Currency/Doubleday, 2001Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5422 .P47 2001 available

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CRM a través de Internet : cómo identificar, atraer, atender y retener a los clientes con ayuda de Internet / Kathlen Sindell

by Sindell, Kathlen.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.525 .S5318 2003 available

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El futuro de la competencia : creación conjunta de valor único con los consumidores / C. K. Prahalad y Venkat Ramaswamy ; traducción, Ana García Bertrán

by Prahalad, C. K | Ramaswamy, Venkat.

Material type: articlePrinted books Publisher: Madrid : Gestión 2000, 2004Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HD41 .P7318 2004 available

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Piense como su cliente : una estrategia para incrementar las ventas al entender cómo y por qué compran los clientes / Bill Stinnett ; [traducción, Esther Gil]

by Stinnett, Bill | Stinnett, Bill, traductor.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2006Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5438.25 .S7518 2006 available

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Long Term Warranty and After Sales Service Concept, Policies and Cost Models / by Anisur Rahman, Gopinath Chattopadhyay.

by Rahman, Anisur, autor | Chattopadhyay, Gopinath, autor.

Material type: bookE-book Publisher: Cham : Springer International Publishing, 2015
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.5 R346 2015 EB reference

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Customer Relationship Management : a Global Perspective / Gerhard Raab, Riad A. Ajami, G. Jason Goddard

by Raab, Gerhard, autor | Ajami, Riad A, autor | Goddard, G. Jason, autor.

Material type: bookE-book Publisher: London : Routledge, 2016
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.5 .C836 2017 EB reference

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