Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Bocadillos de delfín : anuncios y vida cotidiana en la España de la postguerra / Jesús Marchamalo

by Marchamalo, Jesús, (1960-).

Material type: articlePrinted books Publisher: Barcelona : Grijalbo, 1996Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5813 .S7 M37 1996 available

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Traducción y publicidad / edición, Lourdes Lorenzo García, Ana Mª Pereira Rodríguez

by Lorenzo García, Lourdes | Pereira Rodríguez, Ana María, editor literario.

Material type: articlePrinted books Publisher: Vigo : Servizo de Publicacións da Universidad de Vigo, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) P306.97 .S63 T73 2004 available

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De la miseria humana en el medio publicitario : cómo el mundo se muere por nuestro modo de vida / Grupo Marcuse ; [traducción Javier Rodríguez Hidalgo ; revisión Albert Fuentes]

by Rodríguez Hidalgo, Javier, traductor | Fuentes, Albert, editor literario | Grupo Marcuse.

Material type: articlePrinted books Publisher: Barcelona : Melusina, D.L. 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5831 .D3518 2006 available

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Propaganda / Edward Bernays ; with and introduction by Mark Crispin Miller

by Bernays, Edward L, (1891-1995).

Material type: articlePrinted books Publisher: New York : Publishing, 2005Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HM1231 .B47 2005 available

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505 verdades publicitarias / Pedro Prat Gaballi ; edición a cargo de Ana Riera, María Chica y Jordi Garriga i Puig

by Prat Gaballí, Pedro, (1885-1962) | Riera, Ana, editor literario | Chica, María, editor literario | Garriga Puig, Jorge, editor literario.

Material type: articlePrinted books Publisher: Barcelona : Oikos-Tau, 1998Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5821 .P73 1998 available

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Principios de publicidad : el proceso creativo, agencias, campañas, medios, ideas y dirección de arte / Ken Burtenshaw, Nik Mahon, Caroline Barfoot

by Burtenshaw, Ken | Mahon, Nik | Barfoot, Caroline.

Edition: 1a ed., 2a tiradaMaterial type: articlePrinted books Publisher: Barcelona : Gustavo Gili, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5823 .B8818 2008 reference
Colección General (Campus Villaviciosa) HF5823 .B8818 2008 available

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Publicidad de guerrilla : otras formas de comunicar / [textos,] Gavin Lucas ; [dirección artística,] Michael Dorrian ; versión castellana, Gloria Bohigas

by Lucas, Gavin, (1975-) | Dorrian, Mike | Bohigas, Glòria, traductor.

Edition: 1ª ed., 3ª tiradaMaterial type: articlePrinted books Publisher: Barcelona : Gustavo Gili, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5823 .L8318 2008 available

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Introducción a la teoría de la publicidad / José Ramón Sánchez Guzmán

by Sánchez Guzmán, José Ramón.

Material type: articlePrinted books Publisher: Madrid : Tecnos, D.L. 1985Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5821 .S26 1985 other

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Creatividad publicitaria : concepto, estrategias y valoración / Juan de los Ángeles

by Ángeles, Juan de los, (1967-).

Material type: articlePrinted books Publisher: Pamplona : Eunsa, D.L. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5823 .A54 1996 available

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Valoración publicitaria de los programas de televisión / Mercedes Medina Laverón

by Medina Laverón, Mercedes, (1968-).

Material type: articlePrinted books Publisher: Pamplona : EUNSA, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF6146 .T42 M43 1998 available

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Diccionario de términos de marketing, publicidad y medios de comunicación : inglés-español = Spanish-English / Enrique Alcaraz Varó, Brian Hughes y Miguel Ángel Campos

by Alcaraz Varó, Enrique, (1940-2008) | Hughes, Brian, (1951-2003) | Campos, Miguel Ángel.

Material type: articlePrinted books Publisher: Barcelona : Ariel, 1999Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5412 .A43 1999 reference

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Los efectos de la publicidad / José Luis León

by León, José Luis, (1956-).

Edition: 1a edMaterial type: articlePrinted books Publisher: Barcelona : Ariel, 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5827 .L46 1996 available

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Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Edition: 2nd edMaterial type: articlePrinted books Publisher: London (Massachusetts) [etc.] : McGraw-Hill, 1998Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5821 .R67 1998 available

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La comunicación publicitaria / Enrique Ortega

by Ortega Martínez, Enrique.

Material type: articlePrinted books Publisher: Madrid : Pirámide, D.L. 1997Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5821 .O78 1997 available

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Teoría general de la publicidad / Juan Antonio González Martín

by González Martín, Juan Antonio, (m. 1993).

Material type: articlePrinted books Publisher: México [etc.] : Fondo de Cultura Económica, 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5821 .G66 1996 available

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Manual de publicidad / Mª Ángeles González Lobo, Dolores Prieto del Pino

by González Lobo, María Ángeles | Prieto del Pino, María Dolores.

Material type: articlePrinted books Publisher: Madrid : Esic, 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5823 .G66 2009 reference
Colección General (Campus Villaviciosa) HF5823 .G66 2009 available

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De Pepsi a Apple / John Sculley, John A. Byrne

by Sculley, John | Byrne, John A.

Edition: 1a edMaterial type: articlePrinted books Publisher: Barcelona : Ediciones B, 1993Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HD45.2 .S28 1993 available

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X Festival Publicitario de San Sebastián

by Festival Publicitario de Cine y Televisión ((10. 1995. San Sebastián)).

Material type: articlePrinted books Publisher: Barcelona : Folio, D.L. 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5816 .F47 1996 available

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XII Festival Publicitario de San Sebastián

by Festival Publicitario de Cine y Televisión ((12. 1997. San Sebastián)).

Material type: articlePrinted books Publisher: Barcelona : Folio, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5816 .F47 1998 available

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El libro rojo de la publicidad : (ideas que mueven montañas) / Luis Bassat

by Bassat, Luis, (1941-).

Material type: articlePrinted books Publisher: Madrid : Espasa Calpe, D.L. 1999Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5823 .B37 1999 reference
Área Técnica (Campus Villaviciosa) HF5823 .B37 1999 available
Depósito C (Villaviciosa de Odón) HF5823 .B37 1999 available

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El libro rojo de las marcas : (cómo construir marcas de éxito) / Luis Bassat

by Bassat, Luis, (1941-).

Edition: 2a ed.Material type: articlePrinted books Publisher: Madrid : Espasa Calpe, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 B37 1999 available

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Advertising : concept and copy / George Felton

by Felton, George, (1947-).

Material type: articlePrinted books Publisher: Englewood Cliffs, N.J. London : Prentice Hall, c1994Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5823 .F45 1994 available

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry

by Barry, Pete.

Material type: articlePrinted books Publisher: New York : Thames & Hudson, 2010Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5823 .B27 2010 available

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Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; [traducción, Manuel Ortiz Staines]

by O'Guinn, Thomas C | Semenik, Richard J | Allen, Chris T | Ortiz Staines, Manuel.

Edition: 3a ed.Material type: articlePrinted books Publisher: Madrid [etc.] : International Thomson Editores, cop. 2004Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5821 .O3818 2004 available

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Propaganda / Edward Bernays ; with and introduction by Mark Crispin Miller

by Bernays, Edward L, (1891-1995).

Edition: 2a ed.Material type: articlePrinted books Publisher: Barcelona : Melusina, 2010Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HM1231 .B4718 2010 available
Colección General (Campus Alcobendas) HM1231 .B4718 2010 available

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