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The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler

Contributor(s): Fortner, Robert S., editor literario | Fackler, Mark, editor literario
Material type: materialTypeLabelE-bookPublisher: Chichester, West Sussex, UK : Wiley-Blackwell, 2014Description: 1 recurso en línea (XXII, 960 p.).ISBN: 9781118769973.Subject: Medios de comunicación socialDDC classification: 302.23072 Online resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Partial contents:
Summary: This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Madrid Digital Acceso Electrónico (UEM) Ciencias Sociales P91.3 .H36 2014 EB (Browse shelf(Opens below)) .i1158113x Acceso electrónico eBOOK .i1158113x
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Vol. 1

This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media

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