Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore

by Pine, B. Joseph | Gilmore, James H, (1959-).

Material type: articlePrinted books Publisher: Boston : Harvard Business School Press, cop. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.15 .P56 1999 available

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Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine

by Gilmore, James H, (1959-), editor literario | Pine, B. Joseph, editor literario.

Material type: articlePrinted books Publisher: Boston : Harvard Business School, cop. 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) TS155.65 .M37 2000 available

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