Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno

by Underhill, Paco | Nueno, J. L, prologuista.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .U5318 2000 available

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Pricing estratégico / J.L. Nueno, D. Scholz

by Nueno, J. L | Scholz, D, autor.

Material type: articlePrinted books Publisher: Barcelona : Folio, D.L. 1997Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HG4636 .N84 1997 available

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Creando valor para el cliente : el nuevo concepto de marketing / J.L. Nueno, D. Scholz

by Nueno, J. L | Scholz, D, autor.

Material type: articlePrinted books Publisher: Barcelona : Folio, 1997Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415.55 .N84 1997 available

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