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Marketing : "Core" / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción, Jorge E. Rodríguez Vega, Luis Rodríguez ; revisión técnica José Domínguez Alconchel

by Kerin, Roger A | Hartley, Steven W | Rudelius, William | Rodriguez Vega, Jorge, traductor | Rodríguez, Luis, traductor | Domínguez Alconchel, José.

Edition: 2a ed.Material type: articlePrinted books Publisher: Madrid [etc.] : McGraw-Hill, cop. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K4718 2007 available

Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 2nd ed.Material type: articlePrinted books Publisher: Boston [etc.] : McGraw-Hill/Irwin, cop. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K47 2007 available
Colección General (Campus Alcobendas) HF5415 .K47 2007 reference

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A.(Robert Allen), (1944-).

Edition: 13th ed.International ed.Material type: articlePrinted books Publisher: Boston : Pearson, cop. 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.135 .K47 2013 available
Colección General (Campus Alcobendas) HF5415.135 .K47 2013 reference

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A.(Robert Allen), (1944-).

Edition: 13th ed.International ed.Material type: bookE-book Publisher: Boston : Pearson, cop. 2013Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.135 .K47 2013 EB reference

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