Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Marketing Management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip, (1931-) | Keller, Kevin Lane, (1956-).

Edition: 12th ed.Material type: articlePrinted books Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.13 .K68 2006 available
Depósito 1 (Alcobendas) HF5415.13 .K68 2006 reference

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Administración estratégica de marca : Branding / Kevin Lane Keller ; traducción, Erika Montserrat Jaasso Hernand Borneville ; revisión técnica, Roberto Garza-Castillón Cantú

by Keller, Kevin Lane, (1956-).

Edition: 3a ed.Material type: articlePrinted books Publisher: México [etc.] : Pearson Educación, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 K4518 2012 available

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