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Marketing 3.0 / Philip Kotler, Hermawan Kartajaya y Iwan Setiawan ; [traducción, Ana Lafuente y María de Ancos]

by Kotler, Philip, (1931-) | Kartajaya, Hermawan, (1947-) | Setiawan, Iwan | Lafuente, Ana, traductor | Ancos Rivera, María de, traductor.

Edition: 2a ed.Material type: articlePrinted books Publisher: Madrid : LID, 2012Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .K68518 2012 available

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Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

by Kotler, Philip, (1931-), autor | Kartajaya, Hermawan, autor | Setiawan, Iwan, autor.

Material type: bookE-book Publisher: Madrid : LID, 2018
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.1265 .K6818 2018 EB reference

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Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

by Kotler, Philip, (1931-), autor | Kartajaya, Hermawan, autor | Setiawan, Iwan, autor.

Material type: bookE-book Publisher: Madrid : LID, 2018
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .K6818 2018 available

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