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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza ... [et al.] ; [traducción, Manuel Ortiz Staines]

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Carranza Garza, Adriana, editor literario | Ortiz Staines, Manuel.

Edition: 14a. ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .S7318 2007 available
Colección General (Campus Alcobendas) HF5415 .S7318 2007 reference

Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; [traducción, Manuel Ortiz Staines]

by O'Guinn, Thomas C | Semenik, Richard J | Allen, Chris T | Ortiz Staines, Manuel.

Edition: 3a ed.Material type: articlePrinted books Publisher: Madrid [etc.] : International Thomson Editores, cop. 2004Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5821 .O3818 2004 available

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