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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza ... [et al.] ; [traducción, Manuel Ortiz Staines]

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Carranza Garza, Adriana, editor literario | Ortiz Staines, Manuel.

Edition: 14a. ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .S7318 2007 available
Colección General (Campus Alcobendas) HF5415 .S7318 2007 reference

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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Julio Coro Pando ; revisión técnica Marcela Benassini Félix, Gerardo Silva Serrano, Carlos G. Villarreal

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Villarreal D., Carlos G, editor literario | Coro Pando, Julio, traductor | Benassini Félix, Marcela | Silva Serrano, Gerardo, editor literario.

Edition: 9a ed. (5a ed. en español)Material type: articlePrinted books Publisher: México : McGraw-Hill, cop. 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .S7318 1992 reference
Colección General (Campus Alcobendas) HF5415 .S7318 1992 available

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Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk y Rosann L. Spiro ; traducción, Alfredo Antón Moreno ; revisión técnica, Jorge Cuadrado Valero

by Stanton, William J | Buskirk, Richard Hobart | Spiro, Rosann L | Antón Moreno, Alfredo, traductor | Cuadrado Valero, Jorge, editor literario.

Material type: articlePrinted books Publisher: Santafé de Bogotá[Colombia] : McGraw-Hill, cop. 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5438.4 .S2618 2001 available

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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Ascensio Lara, Celia, traductor | López Taymani, Yazmín, editor literario.

Edition: 11ª ed.Material type: articlePrinted books Publisher: México : McGraw-Hill, imp. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .S7318 1999 available

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