Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Comportamiento del consumidor / Alejandro Mollá Descals (coordinador) ; [autores] Gloria Berenguer Contrí, Miguel Ángel Gómez Borja, Ismael Quintanilla Pardo

by Mollá Descals, Alejandro, editor literario | Berenguer Contrí, Gloria | Gómez Borja, Miguel Ángel | Quintanilla Pardo, Ismael.

Material type: articlePrinted books Publisher: Barcelona : Editorial UOC, 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .C67 2006 available

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Introducción al marketing / Salvador Miquel Peris, Alejandro Mollá Descals y J. Enrique Bigné Alcañiz

by Miquel Peris, Salvador | Mollá Descals, Alejandro | Bigné Alcañiz, J. Enrique.

Material type: articlePrinted books Publisher: Madrid [etc.] : McGraW-Hill, D.L. 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .M57 2002 available

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