Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul | Olson, Jerry C.(Jerry Corrie), (1944-).

Edition: 9th ed.Material type: articlePrinted books Publisher: Boston [etc.] : McGraw-Hill, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.3 .P48 2010 available

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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica, Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.(Jerry Corrie), (1944-) | Blanco y Correa Magallanes, Jorge Luis, traductor | Magallanes, Correa, traductor | López Taymani, Yazmín, editor literario | Domette Nicolesco, Jean, editor literario.

Edition: 7a ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.3 .P4818 2006 available
Colección General (Campus Alcobendas) HF5415.3 .P4818 2006 reference

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