Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Los efectos de la publicidad / José Luis León

by León, José Luis, (1956-).

Edition: 1a edMaterial type: articlePrinted books Publisher: Barcelona : Ariel, 1996Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5827 .L46 1996 available

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La investigación en publicidad : metodologías y crítica / José Luis Sáez de Ybarra

by León, José Luis, (1956-).

Material type: articlePrinted books Publisher: Lejona, Vizcaya : Servicio Editorial, Universidad del País Vasco = Argitarapen Zerbitzua Euskal Herriko Unibertsitatea, D.L. 1988Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .L46 1988 available

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Conducta del consumidor y márketing / José Luis León, Elena Olábarri

by León, José Luis, (1956-) | Olábarri, Elena.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1991Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .L46 1991 available

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Mitoanálisis de la publicidad / José Luis León

by León, José Luis, (1956-).

Material type: articlePrinted books Publisher: Barcelona : Ariel, 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) P93 .L46 2001 available

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Persuasión de masas : psicología y efectos de las comunicaciones sociopolíticas y comerciales / José Luis León

by León, José Luis, (1956-).

Material type: articlePrinted books Publisher: Madrid : Deusto, D.L. 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) BF637 .P4 L46 1992 available
Colección General (Campus Villaviciosa) BF637 .P4 L46 1992 available

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