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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica, Yazmín López Taymani, Jean Domette Nicolesco

by Peter, J. Paul | Olson, Jerry C.(Jerry Corrie), (1944-) | Blanco y Correa Magallanes, Jorge Luis, traductor | Magallanes, Correa, traductor | López Taymani, Yazmín, editor literario | Domette Nicolesco, Jean, editor literario.

Edition: 7a ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.3 .P4818 2006 available
Colección General (Campus Alcobendas) HF5415.3 .P4818 2006 reference

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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani

by Stanton, William J | Etzel, Michael J | Walker, Bruce J | Ascensio Lara, Celia, traductor | López Taymani, Yazmín, editor literario.

Edition: 11ª ed.Material type: articlePrinted books Publisher: México : McGraw-Hill, imp. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .S7318 1999 available

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