Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Design is storytelling / / Ellen Lupton.

By: Lupton, Ellen,, author.
Publisher: New York, NY : : Cooper Hewitt, Smithsonian Design Museum,, [2017]Copyright date: ©2017Description: pages cm.ISBN: 9781942303190 (pbk.).Subject: Design -- Human factors | Design -- Psychological aspects | Storytelling in art | Visual communication -- Psychological aspects | Creative thinkingDDC classification:
Contents:
Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.
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Includes index.

"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.

Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.

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