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Marketing fundamental / coordinadores, Miguel Martín Dávila, Jaime Manera Bassa, Enrique Pérez del Campo
by Martín Dávila, Miguel, director de la publicación | Manera Bassa, Jaime, director de la publicación | Pérez del Campo, Enrique, director de la publicación. Edition: [1a. ed.]Material type:  Printed books Publisher: Madrid : McGraw-Hill, D.L. 1999Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .M384 1999 |
available |
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El protocolo y la empresa / Montse Solé
by Solé, Montse. Material type: Printed books Publisher: Barcelona : Planeta, 2001Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5389 .S65 2001 |
available |
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Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk y Rosann L. Spiro ; traducción, Alfredo Antón Moreno ; revisión técnica, Jorge Cuadrado Valero
by Stanton, William J | Buskirk, Richard Hobart | Spiro, Rosann L | Antón Moreno, Alfredo, traductor | Cuadrado Valero, Jorge, editor literario. Material type: Printed books Publisher: Santafé de Bogotá[Colombia] : McGraw-Hill, cop. 2001Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5438.4 .S2618 2001 |
available |
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Introducción al marketing / Philip Kotler... [et al.]
by Kotler, Philip, (1931-). Edition: 2a. edMaterial type: Printed books Publisher: Madrid : Prentice Hall, D.L. 2002Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HF5415 .P7618 2002 |
other |
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La era de las marcas depredadoras / R. Homs
by Homs, Ricardo. Material type: Printed books Publisher: México [etc.] : McGraw-Hill Interamericana, cop. 2004Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Villaviciosa) |
HD69 .B7 H66 2004 |
available |
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Marketing : conceptos y estrategias / Miguel Santesmases Mestre
by Santesmases Mestre, Miguel. Edition: [4a ed.]Material type: Printed books Publisher: Madrid : Pirámide, D.L. 2000Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Área Técnica (Campus Villaviciosa) |
HF5415 .S26 2000 |
available |
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| Colección General (Campus Alcobendas) |
HF5415 .S26 2000 |
other |
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European business & marketing / Phill Harris
by Harris, Phil, (1952-) | McDonald, Frank, (1951-). Edition: 2nd ed.Material type: Printed books Publisher: London : Sage, 2004Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Depósito 1 (Alcobendas) |
HF5152 .E98 2004 |
available |
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Diccionario LID comunicación y marketing : comunicación integral, marketing, publicidad, empresa, imagen corporativa, internet, marcas, investigación, medios, ventas, distribución / directores de obra, Antonio Caro y Marcelino Elosua
by Caro, Antonio, director de la publicación | Elosúa, Marcelino, dir.. Material type: Printed books Publisher: Madrid : LID Editorial Empresarial, 2004Items
| Location |
Call no. |
Status |
Vol info |
Loan type |
| Colección General (Campus Alcobendas) |
P87.5 .D55 2004 |
reference |
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| Colección General (Campus Villaviciosa) |
P87.5 .D55 2004 |
reference |
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