Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby.

Material type: articlePrinted books Publisher: New York : McGraw-Hill, cop. 1992Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.129 .B67 1992 available

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Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Edition: 2nd edMaterial type: articlePrinted books Publisher: London (Massachusetts) [etc.] : McGraw-Hill, 1998Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5821 .R67 1998 available

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Selling : building partnerships / Bart A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F.

Edition: 5th ed.Material type: articlePrinted books Publisher: Boston : Irwin/McGraw Hill, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5438.25 .W45 2004 available

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