Your search returned 235 results.

The essence of consumer behaviour / Jim Blythe

by Blythe, Jim.

Material type: article

Printed books Publisher: London : Prentice Hall, 1997Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.32 .B59 1997	available

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul | Olson, Jerry C.(Jerry Corrie), (1944-).

Edition: 9th ed.Material type: article

Printed books Publisher: Boston [etc.] : McGraw-Hill, 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.3 .P48 2010	available

Essentials of Marketing Research / Joseph F. Hair... [et al.]

by Fair, Joseph F.

Edition: 2nd ed.Material type: article

Printed books Publisher: New York : McGraw-Hill/Irwin, cop. 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.2 .E87 2010	available
Colección General (Campus Alcobendas)	HF5415.2 .E87 2010	reference

El marketing según Kotler : cómo crear, ganar y dominar los mercados / Philip Kotler ; [traducción de Federico Villegas]

by Kotler, Philip, (1931-).

Material type: article

Printed books Publisher: Barcelona : Paidós, 1999Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.13 .K68618 1999	available

Bye, bye, marketing : del poder del mercado al poder del consumidor / Agustín Medina

by Medina, AgustínMedina Fernández.

Material type: article

Printed books Publisher: Madrid : Ediciones Pirámide, 2010Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .M43 2010	available

A través de la tormenta : cómo crecer cuando los mercados no crecen / Ariel Andrés Almada

by Almada, Ariel Andrés, (1976-).

Material type: article

Printed books Publisher: Madrid : Pirámide, D.L. 2010Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HD49 .A46 2010	available

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8a ed.Material type: article

Printed books Publisher: México[etc.] : Pearson Educación, 2005Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.32 .S2418 2005	available

Inteligencia comercial / Luis Bassat

by Bassat, Luis, (1941-).

Material type: article

Printed books Publisher: Barcelona : Plataforma, D.L. 2011Items

Location	Call no.	Status
Colección General (Campus Alcobendas)	HF5438.4 .B38 2011	reference
Colección General (Campus Alcobendas)	HF5438.4 .B38 2011	available
Colección General (Campus Villaviciosa)	HF5438.4 .B38 2011	available
Depósito C (Villaviciosa de Odón)	HF5438.4 .B38 2011	reference

No cover image available

Fundamentos de marketing / Carmelia Vela, Olga Bocigas

by Vela, Carmelina | Bocigas, Olga.

Material type: article

Printed books Publisher: Madrid : Esic, 1992Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415 .V45 1992	available
Depósito C (Villaviciosa de Odón)	HF5415 .V45 1992	reference

Marketing y ventas de productos industriales / Florián Reyes

by Reyes, Florián.

Material type: article

Printed books Publisher: Madrid : ESIC, 1993Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.1263 .R69 1993	available

English for Marketing and Advertising / Sylee Gore

by Gore, Sylee.

Material type: article

Printed books Publisher: Oxford ; New York : Oxford University Press, reimp. 2011Items

Location	Call no.	Status
Área Técnica (Campus Villaviciosa)	PE1115 .G67 2011	available
Área Técnica (Campus Villaviciosa)	PE1115 .G67 2011	reference
Colección General (Campus Villaviciosa)	PE1115.G67 2011	available
Colección General (Campus Villaviciosa)	PE1115.G67 2011	reference

No cover image available

Cómo se hace un plan estratégico : la teoría del marketing estratégico / Francisco Abascal Rojas

by Abascal Rojas, Francisco.

Material type: article

Printed books Publisher: Madrid : [Escuela Superior de Gestión Comercial y Marketing (Esic)], 1994Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415 .A23 1994	available

No cover image available

Distribución comercial / Salvador Miquel Peris, Francisca Parra Guerrero ... [et al.]

by Miquel�Peris, Salvador | Parra Guerrero, Francisca.

Material type: article

Printed books Publisher: Madrid : Esic, 1996Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.6 .D57 1996	available
Colección General (Campus Villaviciosa)	HF5415.6 .D57 1996	available

No cover image available

Logística y marketing para la distribución comercial / Ignacio Soret los Santos

by Soret los Santos, Ignacio, (1956-).

Material type: article

Printed books Publisher: Pozuelo de Alarcón (Madrid) : ESIC, D.L. 1996Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HD38.5 .S678 1996	available

No cover image available

Distribución comercial : opciones estratégicas / José María Sainz de Vicuña Ancín

by Sainz de Vicuña Ancín, José María.

Material type: article

Printed books Publisher: Madrid : Esic, 1996Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.6 .S25 1996	available

No cover image available

Principios de marketing / Águeda Esteban Talaya ... [et al.]

by Esteban Talaya, Agueda | Escuela Superior de Gestión Comercial y Marketing.

Material type: article

Printed books Publisher: Madrid : ESIC, 1997Items

Location	Call no.	Status
Área Técnica (Campus Villaviciosa)	HF5415 .P75 1997	reference
Área Técnica (Campus Villaviciosa)	HF5415 .P75 1997	available
Depósito C (Villaviciosa de Odón)	HF5415 .P75 1997	reference