Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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La investigación en marketing / coordinan, Josefina Martínez Gastey... [et al.]

by Martínez Gastey, Josefina, director de la publicación.

Material type: articlePrinted books Publisher: Barcelona : AEDEMO, 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415 .I58 2000 available
Depósito C (Villaviciosa de Odón) HF5415 .I58 2000 available

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Investigación comercial : 22 casos prácticos y un apéndice teórico / María Ángeles González Lobo

by González Lobo, María Ángeles.

Material type: articlePrinted books Publisher: Madrid : ESIC, D.L. 2000Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5415.2 .G66 2000 available
Colección General (Campus Villaviciosa) HF5415.2 .G66 2000 available

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Marketing research in a .com environment / Richard Brookes, editor

by Brookes, Richard, (1945-), editor literario.

Material type: articlePrinted books Publisher: Amsterdam : Esomar, cop. 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.2 .M38 2000 available

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El mito de la excelencia : los consumidores en esta etapa de cambio permanente no están recibiendo lo que realmente esperan / Fred Crawford, Ryan Mathews

by Crawford, Fred | Mathews, Ryan.

Material type: articlePrinted books Publisher: Argentina : Empresa Activa, 2002Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.2 .C7318 2002 available

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Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García

by Rabadán Anta, Rafael | Ato García, Manuel.

Material type: articlePrinted books Publisher: Madrid : Pirámide, 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.3 .R33 2003 available

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Investigación de mercados estratégica : cómo utilizar de forma inteligente la información de los estudios de mercado / José María Ferré Trenzano

by Ferré Trenzano, José María.

Material type: articlePrinted books Publisher: Madrid : Gestión 2000, 2003Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .F47 2003 available

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Investigación y técnicas de mercado / Ángel Fernández Nogales

by Fernández Nogales, Ángel.

Edition: 2a. ed.rev. y act.Material type: articlePrinted books Publisher: Madrid : ESIC, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .F47 2004 available

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Investigación de mercados : métodos de recogida y análisis de la información para la toma de decisiones en marketing / Juan Antonio Tespalacios Gutierrez, Rodolfo Vázquez Casielles, Laurentino Bello Acebrón

by Trespalacios Gutiérrez, Juan A | Vázquez Casielles, Rodolfo | Bello Acebrón, Laurentino.

Material type: articlePrinted books Publisher: Madrid [etc.] : Thomson, cop. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .T74 2005 available

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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon

by Mentzer, John T | Moon, Mark A, (1955-).

Edition: 2nd ed.Material type: articlePrinted books Publisher: Thousand Oaks, Calif. : Sage Publications, cop. 2005Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.2 .M46 2005 available

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Cómo hacer investigación de mercados / Paul N. Hague, Peter Jackson

by Hague, Paul N | Jackson, Peter, (1942-).

Material type: articlePrinted books Publisher: Bilbao : Deusto, D.L. 1994Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .H3418 1994 available

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Energy & the deregulated marketplace : 1998 survey / / compiled by Ruth Bennett Fowler

by Fowler, Ruth Bennett | NetLibrary, Inc.

Material type: bookE-book Publisher: Lilburn, GA : The Fairmont Press, cop. 1998Other title: Energy and the deregulated marketplace.
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) TJ163.4.U6 F69 1998 EB reference

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Investigación de mercados : en un ambiente de información digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traducción Francisco Javier Dávila Martínez, Enrique Palos Báez ; revisión técnica Bertha Isabel Burguete Leal

by Hair, Joseph F | Bush, Robert P | Ortinau, David J | Dávila Martínez, José Francisco Javier, traductor | Palos Báez, Enrique, traductor | Burguete Leal, Bertha Isabel.

Edition: 4a ed.Material type: articlePrinted books Publisher: México [etc.] : McGraw-Hill, cop. 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .H3518 2010 available
Colección General (Campus Alcobendas) HF5415.2 .H3518 2010 reference

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Investigación comercial / Feli Moreno-Manzanaro Martínez, Alfonso Gutiérrez Ferrándiz, Pedro J. Coronado González ; revisión técnica, Francisco Rojo Robles

by Moreno-Manzanaro Martínez, Feli | Gutiérrez Ferrándiz, Alfonso | Coronado González, Pedro J | Rojo Robles, Francisco, editor literario.

Material type: articlePrinted books Publisher: Madrid : McGraw-Hill, Interamericana de España, D.L. 2012Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .M67 2012 available
Colección General (Campus Alcobendas) HF5415.2 .M67 2012 other

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Marketing research : in a digital information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 4th ed.Material type: articlePrinted books Publisher: Boston [etc.] : McGraw-Hill/ Irwin, 2009Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.2 .H35 2009 available
Colección General (Campus Alcobendas) HF5415.2 .H35 2009 reference

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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston

by Winston, Wayne L.

Material type: articlePrinted books Publisher: Indianapolis : John Wiley & Sons, cop. 2014Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.2 .W95 2014 available
Colección General (Campus Alcobendas) HF5415.2 .W95 2014 reference
Colección General (Campus Villaviciosa) HF5415.2 .W95 2014 available
Depósito C (Villaviciosa de Odón) HF5415.2 .W95 2014 reference

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Cómo hacer investigación de mercados / Paul N. Hague, Peter Jackson

by Hague, Paul N | Jackson, Peter, (1942-).

Material type: articlePrinted books Publisher: Bilbao : Deusto, D.L. 1992Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.2 .H3418 1992 available

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Comprar en China : recursos clave para el emprendedor / Beatriz Irún

by Irún, Beatriz, aut.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2016Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.12 .C5 I77 2016 available

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Investigación comercial / Jose Fulgencio Martínez Valverde

by Martínez Valverde, José Fulgencio, aut.

Material type: articlePrinted books Publisher: Madrid : Paraninfo, 2015Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.2 .M36 2015 reference
Colección General (Campus Alcobendas) HF5415.2 .M36 2015 available
Colección General (Campus Villaviciosa) HF5415.2 .M36 2015 available
Colección General (Campus Villaviciosa) HF5415.2 .M36 2015 available

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Investigación y técnicas de mercado / Ángel Fernández Nogales

by Fernández Nogales, Ángel.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2002Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415 .F47 2002 available

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Market research methods in the sports industry / Jasenko Ljubic, Neven Šerić

by Ljubica, Jasenko | Šerić, Neven.

Material type: bookE-book Publisher: Bingley : Emerald Publishing Limited, 2018
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) GV716 .L58 2018 EB reference

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Qualitative market research

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1998-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 ES reference

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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby

by Grigsby, Mike.

Edition: Second editionMaterial type: articlePrinted books Publisher: London : Kogan Page, 2018Publisher: New York, NY : Kogan Page, 2018Copyright date: ©2015 Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.2 .G75 2018 available
Colección General (Campus Alcobendas) HF5415.2 .G75 2018 available

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No cover image available
Journal of the Market Research Society

by Market Research Society.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 ES reference

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No cover image available
International Journal of Market Research

Material type: serialE-journal; Type of continuing resource: newspaper Publisher: California : Sage Publications, 1991-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 ES reference

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Técnicas de análisis de datos en investigación de mercados / coordinador, Teodoro Luque Martínez

Edition: Segunda ediciónMaterial type: bookE-book Publisher: Madrid : Pirámide, 2012
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 .L87 2012 EB reference

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