Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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La comunicación en el ámbito de la economía social / José María Herranz de la Casa, Francisco Salinas Ramos, directores

by Herranz de la Casa, José María, director de la publicación | Salinas Ramos, Francisco, director de la publicación.

Material type: articlePrinted books Publisher: Ávila : Universidad Católica, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD59.2 .C66 2004 available

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Cultura e identidad : arte de las marcas / Angus Hyland, Emily King ; [traducción, Remedios Diéguez Diéguez]

by Hyland, Angus | King, Emily | Diéguez Diéguez, Remedios, traductor.

Material type: articlePrinted books Publisher: Barcelona : Blume, 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) NC997 .H9518 2006 available

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Márketing y estética : la gestión estratégica de la marca, la identidad y la imagen / Bernd Schmitt, Alex Simonson ; prólogo Tom Peters ; traducción, Idoia Bengoechea

by Schmitt, Bernd H | Simonson, Alex.

Material type: articlePrinted books Publisher: Bilbao : Deusto, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD59.2 .S2418 1998 available

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El libro de las marcas / Wally Olins

by Olins, Wally.

Material type: articlePrinted books Publisher: Barcelona : Océano, 2009Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 O5518 2009 available

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Administración estratégica de marca : Branding / Kevin Lane Keller ; traducción, Erika Montserrat Jaasso Hernand Borneville ; revisión técnica, Roberto Garza-Castillón Cantú

by Keller, Kevin Lane, (1956-).

Edition: 3a ed.Material type: articlePrinted books Publisher: México [etc.] : Pearson Educación, 2008Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 K4518 2012 available

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Imagen corporativa : influencia en la gestión empresarial / coordinadores, Joaquín Sánchez Herrera, Teresa Pintado Blanco

by Sánchez Herrera, Joaquín, director de la publicación | Pintado Blanco, Teresa, coord..

Material type: articlePrinted books Publisher: Madrid : ESICA, [2009]Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD59.2 .I43 2009 available

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Rediseñar para un mundo en cambio / Frank Memelsdorff

by Memelsdorff, Frank.

Material type: articlePrinted books Publisher: Madrid : Blur Ediciones, D. L. 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD59.2 .M46 2004 available

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Global corporate identity / David E. Carter

by Carter, David E.

Material type: articlePrinted books Publisher: New York : Harper Design International, 2003Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC1002 .L63 C37 2003 available

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Identidad visual corporativa : la imagen de nuestro tiempo / Javier González Solas

by González Solas, Javier.

Material type: articlePrinted books Publisher: Madrid : Síntesis, D.L. 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD59.2 .G46 2004 available

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Redesigning identity : graphic design strategies for success

Material type: articlePrinted books Publisher: Gloucester, Mass. : Rockport ;, 2002Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) NC998.4 .R43 2002 available

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El valor de la responsabilidad social corporativa en la equidad de marca de destinos turísticos / Enrique Bigné-Alcañiz, Luisa Andreu-Simó, Marina Zanfardini

by Bigné Alcañiz, J. Enrique | Andreu-Simó, Luisa | Zanfardini, Marina.

Material type: articlePrinted books Publisher: Madrid : Editorial Universitaria Ramón Areces FITUR, 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD60.5 .S7 B54 2013 available

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New super identity : the new era of creative branding / [art direction, Mavis Chan ; editorial, Ashley Chan, Cherise Fong ; design, Sing & Wincy Lan ; contributing editors, Taka Nakanishi, Etsuko Yoshizawa]

by Chan, Ashley | Fong, Cherise | Nakanishi, Taka | Yoshizawa, Etsuko.

Material type: articlePrinted books Publisher: Hong Kong : AllRightsReserved, cop. 2011Other title: New era of creative branding.Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) NC998.4 .N49 2011 available

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Brand & Branding / [editor, concept, and project direction Josep Maria Minguet ; co-autor Miquel Abellán]

by Minguet, Josep Maria | Abellán, Miquel.

Material type: articlePrinted books Publisher: Sant Adrià de Besós : Monsa, cop. 2009Other title: Brand and branding.Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.1255 .B7312 2009 available

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Employer branding : atraer y comprometer el talento en 5 pasos / Almudena Rodríguez-Tarodo, Nuria Recuero Virto, María Francisca Blasco López ; prólogo, Richard Mosley, Roberto Di Bernardini, Víctor Molero

by Rodríguez-Tarodo, Almudena | Recuero Virto, Nuria, autor.

Material type: articlePrinted books Publisher: Madrid : Pearson, 2018Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5549 .R64 2018 available

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Programa de imagen corporativa Ministerio de obras Públicas y Urbanismo / Alberto Corazón

by Corazón, Alberto, (1942-2021).

Material type: articlePrinted books Publisher: Madrid : MOPU , 1982Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) HD59.2 .C68 1982 available
Legado Alberto Corazón (Campus Villaviciosa) HD59.2 .C68 1982 available

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Corporate identity : making business strategy visible through design / Wally Olins

by Olins, Wally, autor.

Material type: articlePrinted books Publisher: London : Thames and Hudson, D.L. 1989Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) HD59.2 .O45 1989 available

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Diseño en : Murcia : ciclo de actuaciones sobre diseño y estrategia empresarial / Sociedad Estatal para el Desarrollo del Diseño y la Innovación

by Sociedad Estatal para el Desarrollo del Diseño y la Innovación (España).

Material type: articlePrinted books Publisher: [Madrid] : Sociedad Estatal para el Desarrollo del Diseño y la Innovación, D.L. 2003Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC998.6 .S7 .D57 2003 available

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Wally Olins: the brand handbook / Wally Olins

by Olins, Wally, autor.

Edition: Reprinted 2017Material type: articlePrinted books Publisher: London : Thames & Hudson, 2017Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 O55 2017 available

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Design : the world of Minale Tattersfield / edited by Edward Booth-Clibborn ; written by Jeremy Myerson

by Booth-Clibborn, Edward, editor | Myerson, Jeremy, autor.

Material type: articlePrinted books Copyright date: London : Booth-Clibborn Editions, 1990Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC999.6 .G7 M562 1990 available

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Select D : graphic design from Spain / [translation, Silvia Guiu ; editorial coordinator, Pamela Santacroce]

by Guiu Navarro, Silvia, traductor | Santacroce, Pamela, editor.

Material type: articlePrinted books Copyright date: Barcelona : Index Book, 2006Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC998.6 .S7 S45512 2006 available

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Ci perfect : der nieuwe weg naar corporate identity = Una nueva vía para la identidad corporativa = La novità per creare una corporate identity

by Creativ Collection Verlag.

Material type: articlePrinted books Copyright date: Freiburg im Breisgau [Germany] : Creativ Collection Verlag, 2002Other title: Una nueva vía para la identidad corporativa | La novità per creare una corporate identity.Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) HD59.2 .C7412 2002 available
Área Técnica (Campus Villaviciosa) HD59.2 .C7412 2002 available
Área Técnica (Campus Villaviciosa) HD59.2 .C7412 2002 available

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Corporate identity 4 : an international compilation of corporate identity programs = Eien internationale auswahl von identitätskonzepten = Panorama international des concepts d'identité institutionnelle / CEO & creative director, B. Martin Pedersen

by Pedersen, B. Martin, director de la publicación.

Material type: articlePrinted books Publisher: [New York] : Graphis Inc., [2001]Other title: Eien internationale auswahl von identitätskonzepten | Panorama international des concepts d'identité institutionnelle.Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC997 .C6712 2001 available

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Design annual 2004 / CEO & creative director, B. Martin Pedersen ; editor, Michael Porciello

by Pedersen, B. Martin, director de la publicación | Porciello, Michael, editor.

Material type: articlePrinted books Publisher: [New York] : Graphis Inc., [2004]Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC997 .A1 D47 2004 available

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Marcas / [edición, diseño y textos D. Nebot, N. Lavernia]

by Nebot, Daniel | Lavernia, Nacho, autor.

Material type: articlePrinted books Publisher: Valencia : La Nave , 1988Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) NC999.6 .S7 N432 1988 available

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Process visual : development of a corporate identity = Entwicklung eines Firmenprofils = Développement d'une identité d'entreprise / Wolfgang Schmittel

by Schmittel, Wolfgang, autor.

Material type: articlePrinted books Copyright date: Zurich : ABC Edition, 1978Other title: Entwicklung eines Firmenprofils | Développement d'une identité d'entreprise.Items
Location Call no. Status Vol info Loan type
Legado Alberto Corazón (Campus Villaviciosa) HD59.2 .S3612 1978 available

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