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Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler

by Kotler, Philip, (1931-).

Material type: bookE-book Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2011Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 .K68918 2011 EB reference

Marketing management / Philip Kotler

by Kotler, Philip, (1931-).

Edition: Tercera ediciónMaterial type: bookE-book Publisher: Harlow : Pearson Education, 2016Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.13 .K68 2016 reference

Consumering® / Javier Rovira ; prólogo de Philip Kotler

by Rovira, Javier | Kotler, Philip, (1931-), prologuista.

Edition: Quinta edición, reimpresiónMaterial type: articlePrinted books Publisher: Pozuelo de Alarcón, Madrid : ESIC, 2017Other title: Cambiar o seguir sufriendo, usted elige.Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .R68 2017 available

Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

by Kotler, Philip, (1931-), autor | Kartajaya, Hermawan, autor | Setiawan, Iwan, autor.

Material type: bookE-book Publisher: Madrid : LID, 2018Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.1265 .K6818 2018 EB reference

Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

by Kotler, Philip, (1931-), autor | Kartajaya, Hermawan, autor | Setiawan, Iwan, autor.

Material type: bookE-book Publisher: Madrid : LID, 2018Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.1265 .K6818 2018 available

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