Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Sport brands / Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

by Bouchet, Patrick | Hillairet, Dieter | Bodet, Guillaume.

Material type: articlePrinted books Publisher: Milton Park, Abingdon, Oxon New York : Routledge, 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) GV716 .B68 2013 available

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Sports sponsorship and marketing communications : a european perspective / Wim Lagae

by Lagae, Wim.

Material type: articlePrinted books Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2005Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) GV716 .L3413 2005 available

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Market research methods in the sports industry / Jasenko Ljubic, Neven Šerić

by Ljubica, Jasenko | Šerić, Neven.

Material type: bookE-book Publisher: Bingley : Emerald Publishing Limited, 2018
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) GV716 .L58 2018 EB reference

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International journal of sports marketing & sponsorship.

by Institute of Sports Sponsorship.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1999-Other title: International journal of sports marketing and sponsorship | Sports marketing & sponsorship.
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) GV716 ES reference

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Marketing deportivo digital : pasión y negocios en la era tecnológica / Gerardo Molina

by Molina, Gerardo, (1967-), autor.

Material type: articlePrinted books Publisher: Madrid : Librerías Deportivas Esteban Sanz, 2014Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.1265 .M66 2014 available

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Sport consumer behaviour : marketing strategies / Daniel C Funk, Kostas Alexandris and Heath McDonald

by Funk, Daniel C.(Daniel Carl), (1964-), autor | Alexandris, Kostas, autor | McDonald, Heath, autor.

Edition: Second Edition.Material type: bookE-book Publisher: New York, N.Y. : Routledge, 2022Other title: Sport consumer behavior.
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) GV716 2022 EB reference

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