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Identidad diferencial : marcas que lideran, innovan y generan valor / Christopher R. Smith ; prólogo de Luis Manzano ; epílogo, Javier Fernández Aguado

By: Smith, Christopher R.
Contributor(s): Manzano, Luis, prologuista | Fernández Aguado, Javier (1961-)
Series: ((TopTen Business Experts / Fondo Europeo, Escuela de Negocios de Navarra ; ; 7).Publisher: Mutilva Alta, Navarra : Crecento!, D.L. 2009Description: 192 páginas; 21 cm.ISBN: 9788499033396.Subject: Marcas (Marketing)
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