Brand hijack : marketing without marketing / Alex Wipperfürth
By: Wipperfürth, Alex
Material type: 
Printed booksPublisher: New York : Portfolio, 2005Description: vii, 280 páginas : ilustraciones; 24 cm.ISBN: 1591840783.Subject: Marcas comerciales | Consumidores -- ConductaDDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Alcobendas Colección General (Campus Alcobendas) | Ciencias Sociales | HD69 .B7 W57 2005 (Browse shelf(Opens below)) | .i11606083 | Available | 9301298427 |
Total holds: 0
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| HD69 .B7 T45 2008 Theel | HD69 .B7 T67 2009 La marca y sus circunstancias : vademécum de brand management | HD69.B7 W37 2001 Warriors on the high wire : the balancing act of brand leadership in the 21st century | HD69 .B7 W57 2005 Brand hijack : marketing without marketing | HD69 .P75 B33 2006 Evaluación de proyectos | HD69 .P75 C4318 2010 Project 2010 : paso a paso | HD69 .P75 D53 2008 David y Goliat : planificación preliminar del proyecto |
Donación
páginas 259-270. Índice
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