The handbook of media and mass communication theory / edited by Robert S. Fortner and P. Mark Fackler
Contributor(s): Fortner, Robert S., editor literario
| Fackler, Mark, editor literario
Material type: 
E-bookPublisher: Chichester, West Sussex, UK : Wiley-Blackwell, 2014Description: 1 recurso en línea (XXII, 960 p.).ISBN: 9781118769973.Subject: Medios de comunicación socialDDC classification: 302.23072 Online resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | P91.3 .H36 2014 EB (Browse shelf(Opens below)) | .i1158113x | Acceso electrónico | eBOOK .i1158113x |
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Vol. 1
This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
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