Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A. (Robert Allen)
Material type: 
E-bookPublisher: Boston : Pearson, cop. 2013Edition: 13th ed; International ed.Description: 1 recurso en línea (XI, 729 p.) : il.; 29 cm.ISBN: 9780273775690.Subject: Gestión de marketingOnline resources: Sólo suarios Universidad Europea
Summary: For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415.135 .K47 2013 EB (Browse shelf(Opens below)) | .i11540801 | Acceso electrónico | eBOOK .i11540801 |
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For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
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