Truth, lies, and advertising : the art of account planning / by Jon Steel.
By: Steel, Jon.
Material type: 
Printed booksPublisher: New York : Wiley, cop. 1998Description: 298 páginas : ilustraciones; 24 cm.ISBN: 0471189626 (cloth : alk. paper).Subject: Campañas publicitarias -- Estados Unidos | Publicidad -- Estados Unidos | Agencias de publicidad -- Estados UnidosDDC classification: 659.1/11
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5837 .S84 1998 (Browse shelf(Opens below)) | .i10747217 | Available | 930072163X |
Total holds: 0
"An Adweek book."
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