About the Authors; Copyright Page; Preface to the new edition; Dedication; Acknowledgments; Contents; Foreword; 1. Innovation at the Top; 2. Winging it in Start-Up Mode; 3. Innovation Begins With an Eye; 4. The Perfect Brainstorm; 5. A Cool Company Needs Hot Groups; 6. Prototyping is the Shorthand of Innovation; 7. Build your Greenhouse; 8. Expect the Unexpected; 9. Barrier Jumping; 10. Creating Experiences for fun and Profit; 11. Zero to Sixty; 12. Coloring Outside the Lines; 13. In Search of the "Wet Nap" Interface; 14. Live the Future; 15. Getting in the Swing; Index

AThere isn't a business that doesn't want to be more creative in its thinking, products and processes. In -- The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries

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