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Reimagining design : unlocking strategic innovation / / Kevin Bethune, foreword by John Maeda.

By: Bethune, Kevin G.,, author.
Series: (Simplicity: design, technology, business, life).Publisher: Cambridge : : The MIT Press,, [2022]Description: xii, 195 pages : : illustrations ;; 21 cm.ISBN: 9780262046503.Subject: Technological innovations -- Management | Strategic planning | Creative ability in businessDDC classification: Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.
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Includes bibliographical references and index.

"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.

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