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Hooked : how to build habit-forming products / / Nir Eyal

By: Eyal, Nir, , autor
Publisher: London : : Portfolio Penguin, , 2014Description: 242 pàgines : : ilʺlustracions ; ; 21 cm.ISBN: 9780241184837.Subject: Productes nous- -- Aspectes psicològics | Consumidors- -- Conducta | Productes nous | Conducta dels consumidorsDDC classification:
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