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E-Commerce Big Data Mining and Analytics / by Jie Cao

By: Cao, Jie, (Ph. D. in computer science), autor
Material type: materialTypeLabelE-bookSeries: (Advanced Studies in E-Commerce).Publisher: Singapore : Springer Nature , 2023Edition: 1st ed 2023.Description: 1 recurso en línea.ISBN: 9789819935888.Subject: Comercio electrónicoOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Contents:
Introduction to e-commerce big data mining and analytics -- Acquisition and preprocessing of e-commerce big data -- E-commerce trajectory big data mining technology -- Fraud and anti-fraud on e-commerce platform -- Design of recommendation system on e-commerce platform -- Case study.
Summary: This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Madrid Digital Acceso Electrónico (UEM) Ciencias Sociales HF5548.32 2023 EB (Browse shelf(Opens below)) Acceso electrónico eBook04012339
Total holds: 0

Introduction to e-commerce big data mining and analytics -- Acquisition and preprocessing of e-commerce big data -- E-commerce trajectory big data mining technology -- Fraud and anti-fraud on e-commerce platform -- Design of recommendation system on e-commerce platform -- Case study.

This book seeks to give readers with a preliminary but critical introduction and summary of e-commerce and big data analysis. This book introduces how to achieve data acquisition and pre-processing. Specifically, this book provides three representative and interesting scenarios to demonstrate the application of e-commerce and big data analysis, i.e., trajectory big data mining technology, e-commerce fraud and anti-fraud, and recommendation system. Also this book provides the basic and illustrative operation steps of python programming language for e-commerce and big data analysis. By reading this book, readers can learn the basic concepts and principles of e-commerce and big data analysis.

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