1. Constructing and Destroying One's Life: Phenomenology of the human life course -- 2. Signs in Minds: Semiotic basis for the New General Psychology -- 3. Mediating Mind: Making values -- 4. Silent screaming: Voices within the Self -- 5. Disquieting societies -- 6. Constructing loyalties: Dialogues between rights and duties -- 7. Masked morality: Theatrical reality of living -- 8. Monuments and memory: Imagination amplified and objectified -- 9. Political Sentiments: Escalation and resistance -- 10. Desires for Beauty: Aesthetics of human existence -- 11. From Wanting to Acting: Active desire for meaningful living -- 12. How to investigate complex personological processes -- 13. Final Conclusions: General Structure of Cultural Personology.

The book includes a new theoretical synthesis of William Stern's classic personology published in the 1930s with contemporary cultural psychology of semiotic mediation developed by the author over the last two decades. It looks at the human mind as it operates in its full complexity, starting from the most complex general levels of aesthetic and political participation in society and ending with individual willful actions in everyday life contexts. .