Advances in Creativity, Innovation, Entrepreneurship and Communication of Design : Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA / edited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
Contributor(s): Markopoulos, Evangelos, editor literario
| Goonetilleke, Ravindra S., editor literario | Ho, Amic G., editor literario | Luximon, Yan, editor literario
Material type: 
E-bookSeries: (Lecture Notes in Networks and Systems, 2367-3389 ; 276); (Engineering (SpringerNature-11647)); (Engineering (R0) (SpringerNature-43712)).Publisher: Cham : Springer International Publishing, 2021Edition: First edition 2021.Description: 1 recurso en línea (XVIII, 627 páginas) : 251 ilustraciones, 185 ilustraciones a color.ISBN: 9783030800949.Subject: Ergonomía -- Congresos y asambleasOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
Abstract: This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25-29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias e Ingeniería | TA166 2021 EB (Browse shelf(Opens below)) | Acceso electrónico | eBook.11012084 |
This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25-29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.
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